WHAT'S IN A NAME?
Our Values
Ratanang means ‘love each other’ in Sesotho; it’s a feeling we love seeing translated in the work we do and the connections we make.
TEBOHO MOKOENA ANNOUNCES BOLD NEW VENTURE INTO BUSINESS
Bafana Bafana and Mamelodi Sundowns midfielder Teboho Mokoena announces his entry into the business arena, marking an exciting new chapter in his career off the football pitch.
Widely regarded as one of the best midfielders in Africa, with skillful play, discipline, and leadership on the field, Mokoena is now channelling these strengths into the launch of his new business initiative.
This soon to be revealed company which is a joint venture with Ratanang, a Johannesburg-based entrepreneurial brand-building agency, will develop and market products in a number of sectors that are authentic to Teboho’s lifestyle and aspirations.
This is not a traditional brand partnership; the two parties have decided to join forces by creating a joint venture that will leverage and parlay Teboho Mokoena’s personal brand into a fully fledged business.
Mokoena expressed his enthusiasm about expanding his impact beyond football:
“I’ve always believed in preparing for life beyond the game, football has given me structure, resilience, and opportunities I never imagined. Now I want to build something that creates long-term value for my community and the country. This venture represents growth, inspiration, and a commitment to excellence.”
Further details about the venture, including launch activities, partnerships, and product offerings, will be shared in the first quarter of 2026.
AN EMPOWERED PAN-AFRICAN AGENCY
Black-Owned
As an agency with a Pan-African vision, being 100% black-owned means we're well positioned to bring authenticity when we facilitate meaningful connections between our partners and their African audiences.
ROSE'S CORDIAL - IMPACTING CULTURE
The work
The Ratanang team worked on a new strategy for Rose’s cordial which informed the brand’s creative approach for F’23/24. The end result was “The Perfect Mix”, a succinct creative platform that perfectly encapsulates the brand’s ambitions.
To drive awareness and trial of Rose’s we negotiated partnerships with events across the country where a younger audience could be found. Additionally, we conceptualised and produced a new activation toolkit and consumer journey. We managed dozens of activations during the Spring/Summer season and reached tens of thousands of consumers in the process.
Furthermore, our team executed an impactful influencer campaign that helped our client reach over 3.5 million consumers, achieved a campaign engagement rate of 32.6% and generated close to R5 million in earned media value, helping us to 10X the client’s investment in the campaign.
The result
This concentrated activity helped grow Rose’s cordials by 11% in volume and 20% in value. Additionally, the RTD range grew by 32% in retail compared to the previous year.
340ml REUNION TOUR - 2025
"Creativity is intelligence having fun."
Albert Einstein
AWANI EXPERIENCE WITH 54 CONNECT
1/10
FLASHBACK: CAPSULE FEST
Take a trip down memory lane and check out a street culture fest that our founder cooked up.
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