The Ratanang team worked on a new strategy for Rose’s cordial which informed the brand’s creative approach for F’23/24. The end result was “The Perfect Mix”, a succinct creative platform that perfectly encapsulates the brand’s ambitions.
To drive awareness and trial of Rose’s we negotiated partnerships with events across the country where a younger audience could be found. Additionally, we conceptualised and produced a new activation toolkit and consumer journey. We managed dozens of activations during the Spring/Summer season and reached tens of thousands of consumers in the process.
Furthermore, our team executed an impactful influencer campaign that helped our client reach over 3.5 million consumers, achieved a campaign engagement rate of 32.6% and generated close to R5 million in earned media value, helping us to 10X the client’s investment in the campaign.
