What's in a name?
Our Values
Ratanang means ‘love each other’ in Sesotho; it’s a feeling we love seeing translated in the work we do and the connections we make.
RATANANG welcomes SABELO THE KREATOR. Get in touch with us if you'd like to collaborate with him.
Empowered
Black-Owned
As an agency with a Pan-African vision, being 100% black-owned means we're well positioned to bring authenticity when we facilitate meaningful connections between our partners and their African audiences.
RATANANG ANNOUNCE PARTNERSHIP WITH RUGBY STAR OUPA MOHOJE
Ratanang, a Johannesburg-based creative agency, is elated to announce the inception of Ratanang Sports, a new sports management and marketing division that will play a central role in elevating the careers of South African athletes and sports brands at a time when sports, culture and entertainment are converging.
The upstart sports agency’s first move in the sports arena is a partnership with the talented rugby player and former Bok, Oupa Mohoje, a star player for the Toyota Cheetahs.
Oupa, who also moonlights as a broadcaster for SuperSport, is excited about this partnership.
“I am proud to join forces with Ratanang as I approach the later stages of my career. This partnership is an opportunity to inspire the next generation of sportsmen and women to dream bigger and achieve more. I am committed to using my journey and influence to make a positive impact, and I look forward to building a bright and transformative future together with Ratanang,” he says.
Ratanang will manage Oupa’s brand and execute media and content strategies on his behalf. The agency will also take care of his brand partnerships and play a pivotal role in driving his charity work and business ventures.
"Creativity is intelligence having fun."
Albert Einstein
ROSE'S CORDIAL IMPACT STORY
The work
The Ratanang team worked on a new strategy for Rose’s cordial which informed the brand’s creative approach for F’23/24. The end result was “The Perfect Mix”, a succinct creative platform that perfectly encapsulates the brand’s ambitions.
To drive awareness and trial of Rose’s we negotiated partnerships with events across the country where a younger audience could be found. Additionally, we conceptualised and produced a new activation toolkit and consumer journey. We managed dozens of activations during the Spring/Summer season and reached tens of thousands of consumers in the process.
Furthermore, our team executed an impactful influencer campaign that helped our client reach over 3.5 million consumers, achieved a campaign engagement rate of 32.6% and generated close to R5 million in earned media value, helping us to 10X the client’s investment in the campaign.
The result
This concentrated activity helped grow Rose’s cordials by 11% in volume and 20% in value. Additionally, the RTD range grew by 32% in retail compared to the previous year.
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Ratanang
We are a boutique, multi-disciplinary creative agency that utilizes the power of collaboration and story-telling to positively influence the African narrative and add value to our cultural landscape.
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